Haus of Dizzy


Tell us the story of Haus of Dizzy – was there a particular moment, person, or need that inspired it?

I was in between jobs and really wanted to start my own business, I was in the park one afternoon and read Girl Boss by founder of NastyGal Sophia Amoruso and it inspired me to take all my old clothes and accessories to the markets and sell on eBay to start saving to buy my tools and materials to start my business.

How did you come up with your brand name?

It was by using a term for people that annoyed me and I would call them Dizzy Moles. It then, in turn, became an endearing and affectionate term amongst my friends. I then moved in with two 'Dizzy Moles', and we were planning a house warming party and then brainstorming a title for the facebook invite and came up with Haus of Dizzy! When it came to finding a name for my business one of my housemates suggested Haus of Dizzy, as I was the original Dizzy Mole and always known as the Queen of Bling in my friendship circle.

Describe the kind of person who buys your jewellery. Why do you think they love your brand?

My customers vary from little girls and boys to an older crew. I have a great product mix which is inclusive of everyone also with lots of nods to Indigenous heritage. I want my customers to feel happy, confident and filled with pride when they wear my jewellery.

Tell us three things that excite you about doing what you do.

I love what I do and I want to be a role model for Indigenous kids and my community and show people you can come from living in Housing commission and poverty like I did, but that if you work hard enough and you keep that passion you, too, can have your own business. I have never taken out any loans or been offered any grants, I created HOD all off my own back with determination, and that really excites me.

How do you keep your brand fresh and exciting?

I'm always thinking of new ideas for HOD! I'm currently working on 7-day stud sets which include the Indigenous Pride collection, the Women Power Collection and Self care collection. I'm also working on a fine jewellery collection and working with 18ct gold and precious gems.

What energises and inspires you, generally?

My community of beautiful Queer and Indigenous people.

Who is your biggest inspiration, and why?

Lauryn Hill, I have always been a huge fan and her album The Miseducation of Lauryn Hill really helped me get through my awkward teenage years. She recently toured Australia and wore my jewellery at the Sydney and Melbourne shows.

What kind of role has community played in the success of your brand?

I have a lot of support from my community and I like to give back to my community too. I am involved in a lot of activism including the Stop Adani movement, Water is Life through the Seed Mob, Djirra Indigenous organisation Stop violence against women, Girls Rock and plenty more. I also hold workshops at children's hospitals and young women's detention centres.