Alchemy Produx


What inspired you to start your brand? 

The desire to find a unique gift for friends drove us to create the first clear series candle, which had hints of Sara’s passion for creativity as well as my profession in chemistry. It was our quirky nod to this that our friends appreciated.

What do you find to be the most rewarding part of running Alchemy Produx?

Experiencing first-hand people’s reaction to seeing the range for the first time and sharing the brand story with them. 

What makes your product different? 

Sara was a fashion designer and I was a chemist for the first few years of Alchemy’s life, and staying true to our backgrounds has given the range a backbone and a story that adds value to the brand. Our glassware is still genuine laboratory glassware, made of a compound called Borosilicate, which is a high heat-resistant, durable product that can be reused again and again, long after the fragrance has been consumed. We really try to push this repurposing aspect of our range and love seeing what people create from our vessels.

Have you identified any trends in the types of fragrances customers are drawn to?

The majority of shoppers are drawn to our botanical and earth-driven aromas. We prefer the sophistication found in this type of fragrance, and personally feel it is a nostalgia-stimulating, emotion-provoking experience blending them in our lab. Smell can transport you to anywhere in a split second, whether it be the smouldering embers of a campfire during your first time camping, or the sea air that time you had the beach all to your self. With all this in mind and using the New York show as a catalyst, we recognise that this desire to remember is not so much a trend, but an undeniable itch that needs to be scratched once in a while.